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Privacy Policy

Privacy Policy Statement

This Privacy Policy Statement is made by East Concept Fashion Limited (“East Concept”, “we”, “our” or “us”) in accordance with the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong) (“PDPO”).
We are a data user under the PDPO and are committed to safeguarding the privacy of personal data of our customers, business partners, job applicants and website users.

Collection and Use of Personal Data

We may collect personal data voluntarily provided by individuals through website enquiries, business communications, recruitment processes or other related interactions. Such personal data may include, without limitation, names, contact details, business-related information and enquiry details.
The personal data collected may be used for purposes including:

  • handling enquiries, communications and correspondence;

  • providing products and services related to our business (including apparel manufacturing, supply chain and related support services);

  • managing business relationships, quotations, orders or contractual arrangements;

  • recruitment and processing of job applications;

  • compliance with applicable legal, regulatory or statutory requirements; and

  • purposes directly related to any of the above.

Personal data will only be used for lawful purposes directly related to the purpose for which the data is collected. Where applicable, the purpose of collection will be explained at or before the time the personal data is collected.

Disclosure and Transfer of Personal Data

Personal data may be disclosed to third‑party service providers, business partners or regulatory authorities where necessary for the purposes stated above and as permitted by applicable law.
Save as expressly stated above, we will not disclose personal data in a form that identifies an individual to third parties, nor will we provide personal data to any third party for its own direct marketing purposes.

Cookies and Third Party Websites

This website may use cookies for basic website functionality and statistical analysis. Users may manage or disable cookies through their browser settings.
This website may contain links to third‑party websites. We have no control over, and accept no responsibility for, the content or privacy practices of such websites.

Security, Retention and Data Access

We take reasonable and practicable measures to safeguard the personal data we hold and will not retain such data longer than is necessary to fulfil the purpose for which it is used.
In accordance with the PDPO, individuals have the right to request access to or correction of their personal data. Requests for access or correction, or enquiries relating to personal data privacy, may be made via the contact details provided on this website.

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